For this site-specific billboard project, Boisjoly’s distorted scanner images are tiled to form a backdrop for a series of overlaid, cryptic texts written by the artist himself. Enlarged to massive scale and positioned on traditional advertising spaces within a rapidly gentrifying neighbourhood, Boisjoly’s billboards withhold strategies that easily appeal to the sympathies and desires of consumers. The artist’s compositions offer a disorienting series of provocative statements for passersby. Rather than spoon-feeding viewers prescribed and easily digestible messages, they provide an unexpected opportunity for contemplation—encouraging close, analytical inspection in a place reserved for authoritative commodity fetishization. Further Clarities and Convolutions foregrounds the convoluted ways in which our understanding of others, and therefore ourselves, is mediated.